Can anything stop the booming sports nutrition category as it broadens and softens and attracts more mainstream consumers? The US sports nutrition market is dynamic and diverse beast, valued at an eye-watering $10 billion for drinks, shots, bars, gels, and supplements.

But where is the innovation and which are the innovative brands? Which products are driving category growth, and what’s next for sports and lifestyle nutrition? Can anything stop protein? What’s happening with carbs? And what about the rise of nootropics for focus and decision making?

We’ll answer these questions and many more during our unique, free-to-attend Sports Nutrition Online Conference. NutraIngredients-USA will assemble sport nutrition scientists, product formulators, leading brands, and market experts to talk about what’s hot, what’s not, and how to stay ahead of the chasing pack.